WHO WE ARE
We're the ones who looked at 5,500 years of shoelaces and thought "there has to be a better way." With three decades of designing for global brands, we saw how women's needs were being sidelined by the industry. So we did something about it. QLVR (pronounced Clever), combines cutting-edge innovation with a dash of audacity to create something unprecedented: performance footwear that actually understands women.
WHAT WE DO
We ask "why not?" when others say "that's how it's always been done." From our revolutionary Wing Fit system to our beans-to-trainers sustainable materials (yes, really), every decision aims higher. We're creating hands-free performance shoes that deliver superior comfort and unwavering performance, while keeping our planet in mind. Because revolutionising an industry takes more than just good intentions.
We don't shrink it & Pink it !
We designed exclusively for women's feet. Every curve, every angle, every component of QLVR is engineered specifically for female biomechanics. No adapting men's designs. No cost-cutting shortcuts. Just pure, purposeful innovation.
OUR HISTORY
2020
2020: A CRAZY IDEA
While the world paused, innovation didn't. During lockdown, a simple dog ball launcher sparked a thought: what if a shoe could expand and contract to hold your foot, just like this? Sometimes the best ideas come when you least expect them.
2021
2021-2022: WINGING IT
Nature delivered our breakthrough. Studying a bird's wing's zigzag bone structure, we found our missing piece. The first QLVR prototype was born, tested, and proven. As others tried it, they kept saying one thing: "That's clever." The name stuck.
2023
2023: WOMEN FIRST
A pivotal decision: while other brands compromise women's fit to share costs across genders, we chose to focus exclusively on women. No adapting men's designs. No scaling down. Just pure, purposeful engineering for women's biomechanics.
2024
2024: TESTING THE MARKET
We took QLVR to Kickstarter to test global appetite. The response? Overwhelming. Over 700 backers from 38 countries helped raise £100,071 in just 31 days. Turns out we weren't the only ones ready for revolution.
2025
2025: ALL SYSTEMS GO
Production lines rolling. Website launching. Revolution spreading. This is just the beginning.