Wrestling with our training shoes day after day, forcing feet in and out, laces tangled or coming undone, laces perpetually unchallenged. You'd think after 5,500 years of shoelaces, someone would have come up with a better way. Someone did.

Here's a not-so-clever fact: most athletic shoes are designed for men first, then shrunk and pinked for women. Yes, really. In an industry obsessed with innovation, women are still running in small men's shoes. We decided it was time to flip the script.

What if we started from scratch? What if we took inspiration from nature – specifically, a bird's wing? What if we engineered every element specifically for women's biomechanics? The result? Our patented QLVR Wing Fit system and women’s specific last shape. A shoe that actually understands the higher arches, wider toe boxes, and narrower heels of women's feet. Clever, right?

In 2024, we took our crazy idea to Kickstarter. Turns out we weren't the only ones ready for change. Over 700 backers from 38 countries helped us raise £100,071 in just 31 days. Now, with a community of 8,000+ advocates and counting, we're gearing up for our March 2025 launch. Not bad for a shoe with no laces.

We're just getting started. Every pair of QLVR Running Slippers is a step toward a future where women's athletic footwear is actually designed for women. Revolutionary? Maybe. Overdue? Absolutely. Because when you put women first in design, extraordinary things follow. No compromise needed.