SETTING THE STAGE
When we launched QLVR on Kickstarter in July 2024, we had a simple goal: test if other women were as ready for revolution as we were. Turns out, they really were. How ready? £100,071 worth of ready.
BREAKING RECORDS, BREAKING MOULDS
31 days. 707 backers. 38 countries. One revolutionary Running Slipper. Our campaign didn't just meet its target – it smashed through it. But the numbers only tell half the story. The real victory? The community of women who rallied behind our vision of better-engineered athletic footwear.
BEYOND THE NUMBERS
Here's what really made us smile: the comments. Women from Austria to Australia sharing their frustrations with traditional training shoes. Professional athletes nodding along with our biomechanics breakdown. Running clubs asking when they could get their hands on a pair. We weren't just building a product – we were building a movement.
THE POWER OF COMMUNITY
Before we even hit the launch button, over 8,000 women had signed up to join our revolution. Our early supporters weren't just backing a product; they were backing a fundamental shift in how athletic footwear is engineered for women. And they brought their friends.
WHAT'S NEXT?
As we gear up for our March 2025 launch, that initial Kickstarter momentum hasn't just continued – it's grown. Our community of advocates is expanding daily, each person spreading the word about footwear that finally puts women first. Because it turns out we weren't the only ones waiting for someone to challenge the status quo.
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“That’s Clever”