“That’s Clever”

We get asked so often where the name QLVR came from which is actually a great story that we thought we’d share with you. 

THE LIGHTBULB MOMENT

When we put our revolutionary Running Slipper in the hands of real women – friends, workout partners, professional athletes – we weren't prepared for the universal reaction. After slipping them on, time and time again we got the same surprised response from testers, "That's clever!" Not just once or twice. Not just polite encouragement. But a genuine moment of recognition for the unique experience of wearing them. 

A NAME BORN FROM TRUTH

QLVR – pronounced "clever" – wasn't crafted in a marketing meeting or dreamed up by consultants. It emerged organically from those testing sessions, from the authentic reactions of women experiencing footwear truly designed for their bodies. When something just makes sense, "that's clever" is the natural response. And thus, our brand found its name and its mission.

BEYOND THE NAME

The "clever" in QLVR represents more than smart features – it symbolises our commitment to questioning outdated approaches and solving real problems for women. It's about applying deep expertise with a fresh perspective. It's about listening to women when they say, "This doesn't work for me," and actually doing something about it.

SEE WHAT ALL THE FUSS IS ABOUT

Ready to experience what makes everyone say "that's clever"? QLVR is redefining what women should expect from athletic footwear. Laceless. Limitless.