The end of the year invites reflection.
The beginning of a new one demands clarity.
At QLVR, we’re not interested in resolutions that disappear by February. We’re interested in commitments—the kind that shape decisions, define standards, and quietly raise the bar over time.
As we move into 2026, here’s what we’re committing to. Not trends. Not shortcuts. Principles.
1. We’re Done Settling for Industry Defaults
For decades, women have been asked to accept “good enough” in athletic footwear.
Shoes designed for men. Scaled down. Rebranded. Resold.
In 2026, we continue to refuse that model—entirely.
QLVR exists because the industry default didn’t serve women. And rather than optimise around it, we built something new: a performance shoe engineered from the ground up for women’s biomechanics.
Settling isn’t neutral. It shapes outcomes.
We’re committed to designing better ones.
2. We’ll Keep Designing for Real Life, Not Idealised Use Cases
Most women don’t train in neat categories. They move between workouts, responsibilities, environments. Often in the same day.
So we design for reality.
In 2026, that means continuing to build footwear that works across:
-
Running
-
Strength training
-
HIIT
-
Walking
-
Daily life in between
One shoe. No costume changes. No compromises.
Performance shouldn’t require inconvenience. And convenience shouldn’t cost performance. We remain committed to proving both can coexist.
3. Innovation Over “This Is How It’s Always Been Done”
The most dangerous phrase in any industry is: “That’s just how it works.”
QLVR was built by questioning assumptions:
-
Why do shoes need laces?
-
Why are women’s shoes still adapted from men’s?
-
Why does better fit feel like a niche, not a baseline?
In 2026, we’re doubling down on thoughtful innovation—not for novelty’s sake, but because progress depends on it.
Every decision we make will continue to ask:
Does this genuinely improve how women move?
If the answer is no, we don’t ship it.
4. We’ll Keep Putting Women First In Every Decision
“Women-first” isn’t a marketing line for us. It’s a filter.
It shows up in:
-
The way our shoes are engineered
-
The way they fit
-
The way they’re tested
-
The way we talk to our community
In 2026, women remain at the centre—not as an audience to be sold to, but as people to be designed for.
Half the population isn’t a niche. We’re acting like it.
5. We’re Building Something That Lasts
QLVR isn’t here to chase seasons. We’re here to build a brand with longevity. In design, in performance, and in values.
That means:
-
Sustainable materials, chosen deliberately
-
Products that earn repeat wear, not impulse buys
-
A community built on trust, not hype
Our commitment is simple: if we wouldn’t wear it, move in it, or stand behind it—we won’t release it.
Looking Ahead
2026 isn’t about becoming louder.
It’s about becoming clearer.
Clearer in what we believe.
Clearer in what we design.
Clearer in who we’re for.
These aren’t resolutions.
They’re principles. And they’re the foundation we’re building QLVR on, this year and every year after.
—
Curious where QLVR is heading next? Explore our women-first design philosophy or discover the Running Slipper redefining performance footwear.
Share:
QLVR Wrapped: What Happened When We Put Women First in 2025
Your Questions Answered